You’ve Beanz Had!

July 6, 2008

Heard the one about the homophobic mayonnaise?

GayMafiaWatch feels duty-bound to inform the truth-hungry British Public of yet another questionable partnership and possible scam concerning the self-titled “leading gay rights group” Stonewall and a major multinational company.

You’ve got it hand it to Stonewall, they must have headhunted some of the best PR talent in Westminster to dream this one up. Our sources tell us that it’s been a busy week for Stonewall, the shady, corporate-run “gay-rights lobby group” who have spent all week issuing obscure press releases urging 3.6 million gay and lesbian people to boycott the entire Heinz product range because the famous baked bean manufacturer withdrew a television advert for mayonnaise featuring a gay couple even though Heinz still actually produced, filmed and paid thousands to be aired several times over before they took it off.


Campbells Soup & Branston Beans = Same Company

Campbells Soup & Branston Beans = Same Company

Beanz Meanz Money

At the weekend, Stonewall’s appearance in this years London Gay Pride March (which also endured many embarrasing jeers and heckles from transgender rights activists opposed to Stonewall’s lack of inclusion) appears to have been supported by, if not financially sponsored by Heinz’s biggest global competitor – Premier Foods.

“Canned vegetables represent the largest sector of the UK canned foods market, with retail sales of £528m equating to a 26.5% share of the market in 2007.” “Branston’s arrival in the baked beans sector in November 2005 had a significant impact and spurred activity from Heinz, which traditionally dominates the sector. Premier Foods launched Branston baked beans claiming that, in comparison with Heinz, they contain 20% more tomatoes and were rated more highly in blind taste tests.” – ( Source: Financial Content – Market Data: Canned Foods )

Bouncing around the streets of London with their head-queen – Sir Ian McKellen with his Stonewall “staff” holding red and white signs scrawled with anti-Heinz slogans were a small group of their supporters dressed up ridiculously as tins of red and white Campbell’s Soup – owned by Premier Foods who just happen to be Stonewall Enemy of the week – Heinz’s fiercest rival.

Boycott one brand, sponsored by the other...

Boycott one brand, sponsored by the other...

From the people acting in the interests of the “Lesbian and Gay” community once again, is this tie-up with Premier Foods merely a coincidence? No chance, Stonewall have managed to invent a whole new, but repulsively separate system of partnership registration instead of pushing for what the large majority of other gay rights groups wanted – legal same sex marriage. Stonewall’s sponsors and board members are dominated by FTSE 100, or huge trans-global corporate multinationals and those who have connections to them. It is clearly a breach of conflict of interests by launching a campaign against one company and then appearing in public to then support the brands and products of it’s rival. Once again Stonewall’s been sleeping around for some spells to cast.

Beanz Meanz Sponsorship

Beanz Meanz Sponsorship

Let’s have a toast to Stonewall for this superbly played out publicity stunt. It looks like Sir Ian is up for another “Best Supporting Actor” nomination. Although who can say who’s “rings” he’s been “the lord of” to pull this one off.

We’ve lifted the lid and now the truth is “out of the can”.

We’ve “Beanz Had”!


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