Ivan Massow vs Zurich – “Because Shit Happenz”

May 12, 2007

Angry at life insurance premiums being higher for gay men due to being a HIV ‘high-risk-group’, Massow made millions by providing financial services to the gay community that didn’t penalise applications on the grounds of their sexuality. Then in 2003, after years of working as rivals and Massow criticising their policies, financial giant Zurich apparently apologetic for it’s actions of the past approached Massow offering him a deal. There was more money to be made. Did Massow see a solution to finally eradicate the need for a separate league of insurance for gay men? or did those pound signs blind him? The deal was Zurich would borrow Massow’s company £320,000 in the deal, in return for selling their insurance. Massow alleges part of the deal was that Zurich would stop asking people about their sexuality and drop HIV tests for gay men. He’s now in court Zurich’s lawyers claiming they have not changed their policy and that Zurich “tried to ruin him”. Zurich demanded the loan back and Massow refused to pay it.

Many in the gay community were dubious and refused to believe Zurich had changed when Massow signed the deal back in 2003. They were right and poor Ivan has gone home with his tail between his legs (truth be told actually he’s “festering in exile in Barcelona because of corporate homophobia” – according to this article in the Independent. People in exile rarely have a page in a national newspaper, and it’s doubtful he’s ‘festering’, I wouldn’t be surprised if living was pretty easy for Massow now in Spain, a stones-throw from the bustling muscle mary gay resort of Sitges.

Massow must have also neglected to read up on the shameful long list of homophobic tory policies (section 28, opposition to partnership rights, gay adoption, good and services, trans recognition the list goes on..) when he joined the Conservative Party aged just 14. At the Conservative Party Conference in 1999 Massow was Lady Thatcher’s escort, a time when plenty of harmful anti-gay emissions were still being propagated by the ‘nasty party’.

It feels like Massow’s principles are something he’s been working on for a long time. They come second to his business interests. Many admire him for coming from a poorer background and then going on to make millions in his twenties which is fair enough. It’s a shame because Massow could have been more of an ally and an advocate for the greater queer rights movement that at one time could have benefited from his support. Sadly the record’s too scratched now. By selling us out in the name of good intentions Massow’s current credibility is zero with large sections of the gay community who once saw his visions as revolutionary.

Is Massow an integral part of the modern Gay Mafia? Remember it’s a concept, like the illuminate or the secret service their existence is denied. If there is a Gay Mafia operating in the traditional ‘gang-land’ sense then Massow’s not one associate to worry about any more. If anything you should feel sorry for Massow, he’s been chewed up and spat out.

  • We’ve made every effort to ensure quotations and points raised in the above article are accurate at the time of going to press. If you would like us to print a correction please leave a comment below. Feedback and discussion is welcome.

Puffta – Cashing in on Coming Out

May 12, 2007

Puffta, the self-styled online magazine aimed at young gay men has been designed solely to make money out of gay young people, who are sold a lifestyle to aspire to through it’s clever marketing campaigns. The site bills itself as “the UK’s leading site for gay teens” which is “often imitated”. Google doesn’t seem to think so, in fact there are dozens of ‘gay youth’ sites out there that rant dozens of pages high which have been about for as long as Puffta if not longer and who aren’t now fuelled by an unlimited PR machine. No doubt they are just as popular, but then who can say as Puffta is the only site to make this bold claim.

Not so long ago this little known website set up by 17 year old Simon Johnson in his bedroom was originally up and running as a lifestyle and support site for young gay men. It has recently been transformed into by the Millivres Prowler Group (in it’s own words) a” premier brand for gay youth”. Which is precisely what now Puffta is, it’s a product, a resource in which to sell and make a profit out of by it’s owners and advertisers. The site is a medium by which teenage gays are trained as future customers.

So what’s so wrong about that I hear you ask? Women’s magazines target lonely housewives with celebrity gossip whilst and make money by peddling cleaning products and make up, teenage girls magazines have done the same for years, and straight ‘lads mags’ have controversially exploited macho masculinity to sell cars and soft porn so what’s the big deal with the owners of Puffta making a few quid out of young gay guys?

Firstly, Puffta has attempted to establish the darker and damaging aspects of the so called ‘gay lifestyle’. Many of which you could argue are responsible for many of the social problems younger gay men face today. Young gay lads notoriously aspire to look buff, pretty, sexy, thin – because they are told to by the media. Puffta reinforces these often unrealistic aspirations, leading to even more lads who simply ‘do not fit in’ to feel excluded, suffer low-self-esteem, self-harm and attempt suicide.

As well as their original titles of the Gay Times, and Diva, the Millivres Prowler Group recently acquired struggling original gay news rag “The Pink Paper” and gay tabloid mag “AXM”. Millivres Prowler are now the most influential powerhouse in the gay media. It now appears Puffta is under their control.

Pop, Porn and Potions

Sexy black pop divas, photo galleries of pumped up steroid muscle-mary’s and reviews of pricey high street labels, crikey Puffta has pulled out all the stops to pull in an audience, “It’s what every gay boy ever wanted!” claims one reader. At least it’s what Puffta thinks they want, or what it wants them to want. It’s a narrow, vulgar and offensive generalisation of what it means to be a junior queer in Britain today. The cliché’s are blinding, you’d be forgiven for thinking it was a parody.

What about other types of music other than commercial pop and dance? There’s nothing wrong with porn but then most guys I know that purchase dirty videos and magazines are in a position to – they earn good money and have no problem walking into clone zone or even HMV to buy it up front, or they have good networks of gay friends they can borrow and copy it from. When you’re living at home with your folks and are shit-scarred of walking into a shop to buy a mucky DVD and you don’t yet know many other gay guys to borrow from – except those you’ve chatted to online. I’ve done it myself. Younger gay men hunt the net for whatever they can find for free, or download pirate copies. There’s no money in that and that’s what Puffta is concerned about.

Cashing in on Coming Out

“Puffta priorities:
1. Going out (clubs/bars)
2. Drinking
3. Fashion & toiletries
4. Mobile phones
5. CDs & DVDs
6. Computer games
7. Holidays”

The Puffta “media pack” says it all. It makes an attractive pitch to potential advertisers;

“Teens don’t just spend their
own money, they spend
their parents cash, too!”

“Less work – more play! – Target not the limit”

This doesn’t help send out a responsible message to young gay people at all, combined with corporate gay charities such as Stonewall who are proud
to fund their anti-bullying initiatives in schools though an insane number of sponsorship deals with credit card companies like American Express, or the disproportionate number of queer students who drop out of university deep in debt (according to the National Union of Students).

“SPENDING POWER… Gay youth are consumers like everyone else.
Commercially aware, they know their brands but can be
particularly fickle. They have disposable income and
punch above their weight with their spending power.
They are male, aged 13-21, and are UK-resident.”
“The student market is worth £15 billion”

Puffta sponsored LGBT Student Pride in 2006.

The press pack does attempt to hold the horses and claim that’s not what Puffta’s solely about.

“What is important to stress is that Puffta is responding
to a genuine consumer need for something different,
rather than in any sense being supply-led to generate
ad sales revenue.”

This argument falls flat on it’s face when they then compares Puffta’s “something different” appeal to that of proper magazines. As far as I’m aware there are no
magazines on sale in the UK that publicly target 13-21 year old gay men in this way. Puffta is a website, it came runner up in the Boyz Magazine reader awards second only to Gaydar, and as we’ve already mentioned, there are dozens of quality internet resources out there that it duplicates. What makes Puffta different is that it’s full of targeted advertising and without that it would not exist. So what does Puffta think it is? Is it a community website, a dating service, a ‘lads mag’, a support group? It’s glossy packaging for all of those.

Sign up as a member to Puffta and you’ll be lucky to”see the SEX edition. We’re hot.” “We talk sex, sex, sex” – “hot xxx gallery” “naked men – how to see them” We’ve turned the members area into a special sealed SEX edition”. You’re also invited to enter a competition sponsored by condom giant Durex (owned by multinational corporation SSL International which has an annual turnover of £608.9 million). Puffta and Durex neglect to mention that as an ‘at-risk group’ most young gay men can get unlimited condoms and lubricant free on the NHS – or from gay youth groups and clinics such as Brook, nor do they visibly mention the need to use lube for anal sex. What an excellent foothold in the market for SSL thanks to Puffta… and you get to see some dirty photos in return.

Puffta does young gay men no favours. It is dangerous.

There are some very good articles on Puffta, and the site’s editors do try make a responsible effort to be a little objective, but that’s often contradicted by catchy cover stories which home in on people’s insecurities such as:

“Spotty Boys – ‘Scrub-up!” – a review of anti-acne lotions that Puffta recommends, with a gratuitous advert on the right hand side of the page for one such product. The title of the article is almost like an order. We all know that if getting rid of acne were as simple as investing in face wash then. Nearly everyone gets spots in their teenage years, it’s part of growing up and always has been. Our hormonal juices give us no choice. But when there’s so much pressure to look the part and bed that hunk, this type of article fuelled by product placement by big pharmaceutical companies should expect to be questioned.

“Smoking – Makes you Fat!” – If you’re not fat then you don’t worry about it do you? The article assumes the reader is thin. If you’re overweight then that kind of headline is going to grab you attention – and it can cause distress. The article is a cleverly disguised seemingly sensible article promoting anti-smoking. It’s basically saying being young, gay and overweight is bad, and Puffta does not approve! Besides, the evidence to base such a ludicrous claim like “smoking make you fat” is dubious and vague.

“Muscle Please!” – We popped down to Soho Gym Camden to have a look at the muscles on offer. We asked the beach ready beauties what muscle they like the best. Accompanied by vain articles entitled “Steroids – Bottled Muscle”. The article glamorises steroid use and links it to an exciting gay lifestyle of partying and sex with hunks. It neglects to mention the specific and horrific side effects Steroids can have on your health and your wealth. Puffta wants you to look good, and you want to look as
good as the blimp breasted model boys on nearly every page of the site. You’ll be able to show them off on the beach. Not surprisingly there’s been a steady boom in the gay travel industry with resorts like Gran Canaria, Sitges and Myknos – gay travel firms are big advertisers in Puffta’s sister publications, they bring in the big bucks. The popularity of such hedonistic sex holidays amongst gay men is not without a downside.

Recent surveillance by the Health Protection agency shows an alarming peak in the number of younger gay men acquiring HIV, syphilis and several other sexually transmitted infections that were at one point in decline, as well as new ones such as LVG. It blames the increase on increased travel from the UK by men who have frequent, casual sex with men to locations like Gran Canaria. The press pack tells us that holidays are Puffta’s priority #7. Back home the link between unprotected sex and use of drugs and alcohol causing a decrease in of inhibitions and an increase in risk taking is stronger than ever before according to the Terrance Higgins Trust. The gay scene has a lot to answer for. Going out/Clubbing – Puffta Priority #1, Drinking – Puffta Priority #2.

One Last Puff

Friends tell me “that’s what gay life is all about”. I say Puffta provides a good window on to many parts of gay life but it’s all to easy to feel they are pushing a way of life. It feels uncomfortably contrived. Puffta isn’t solely to blame for damaging the image of young gay men, nor do I believe it isn’t more than capable of realising it’s mistakes and evolving into something slightly more helpful to the gay cause but the devastating longer-term consequences of which we can see today in the older generations of gay men, who luckily were not the targets of this kind of mass-gay-junk-shop commercialism springing up all over the place are worrying at the least.

Just as well Puffta is only a website and not a magazine, because it’s just about Sold Out.

  • We’ve made every effort to ensure quotations and points raised in the above article are accurate at the time of going to press.
    If you would like us to print a correction please leave a comment below. Feedback and discussion is welcome.

Aims of Gay Mafia Watch

May 10, 2007

It’s about time the LGBT community had a devil’s advocate questioning the banquet products and the lifestyle we are increasingly being sold. Is it all as good as it smells?

There’s a darker, seedy underworld emerging that’s hell-bent on getting as many pink pounds as they can legally extort from us in as many creative and attractive ways possible. Say hello to GAY GREED.

So who are they? Britain’s Gay Mafia is made up of an elite class of businessmen, entrepreneurs and politicians in cahoots with Multinational Corporations and dodgy underground figures. The Gay Mafia as a term has many historic and contemporary connotations but the mafia-style, aggressive culture of the gay scene, the media and even a number of corrupt non-profit bodies is more visible than ever.

Rest assured, no stone will be left unturned in our mission to OUT and EXPOSE – The Gay Mafia.