Gay Dating Wars

Its clear the gay media are now part of some type of gay “mafia round table” primarily concerned with promoting the commercial interests of their friends and investors at the expense of the LGBT community.

Monopolisation of the “Gay Dating Sector” provides a constant flow on revenue for a growing number of the alleged “Gay Mafia” – and the majority of them have proven some type of connection to either gay sex chat-lines, gay dating websites and the gay press. There is no love lost between a number of the big gay websites that are not only competing for membership and subscriptions but also as a virtual advertising space that they use to promote the commercial interests of their friends.

Aggressive and stealth marketing techniques are being used by certain gay empire builders in a sleazy new media war against their competitors, using their ownership and influence over the gay press as a weapon to fight off any emerging threats. We have already reported on how the purchase of the “Puffta” gay teen website has been used by owners of gay tabloid “The Pink Paper” by “Millivres Prowler Group” to recruit new customers for it’s paid-for publications and it’s adult mail order trading arm, and how both Prowler and Gaydar had dubiously provided sponsorship under various brand names to a number of events and groups in exchange for influence, advertising space and as an attempt to make their customers believe they are supporting the interests of the community.

Last year our article exposing the truth about Puffta receive several careless, childish comments here on our wordpress blog attempting to defend their actions of the company – after which a simple check of the I.P address told us that it was posted from the offices of “QSoft Consulting” – the owners of Gaydar.

Millivres Prowler Group also carried out some rather in-depth research last year with “Out Now Consulting”, these comments appeared in an marketing news blog:

“This new UK gay market research report is a real groundbreaker,” said Ian Johnson, CEO of Out Now. “Many organisations, companies and brands, want to better understand the complexities of the UK gay and lesbian consumer market. Now the market data behind the UK gay market is going to become accessible in a way never possible before.” “This study will reach gay consumers through print and online. It will reach lesbian and gay youth and it will reach gay men and lesbians through their most important gay and lesbian media products,”

“We are delighted to announce this new research,” said Kim Watson, Deputy Managing Director of MPG. “Many people espouse views on the lives of lesbians and gay men, often without knowing the facts. Now, as a result of this new research, we will know more than ever before about the very many gays and lesbians in the UK whom our media products reach.”

GayMafiaWatch believes this current assault against ladslads.com is one such new technique dreamt up to cash in on the community. The above is clear proof of smarter, sneakier, move covert ways of harvesting the pink pound being explored and deployed – and the identity of those who are employing them.

More recently a “campaign” was launched on “Facebook” and promoted via the FitLads dating site after articles began to appear in “The Pink Paper” (which recently re-launched it’s own online presence) attempting to mount a campaign against “ladslads.com” with a rather dubious and blown-out-of-proportion story about a young man who had been told he would have to pay to have his ladslads.com profile removed which had been defaced.

Searching for this individual’s name on Google came up with a post apparently from someone of the same name claiming that his MSN messenger account had been hacked into. Even if this rather vague and contradictory story proves to be true and the actions of ladslads.com are right to be called into question – BUT clearly the bigger issue here is why all of a sudden has there been such a massive fuss focusing on this particular incident, and who would be benefiting from promoting it and smearing the company name through whatever means they have?

It could well be that “ladslads.com” has become too much of a threat to a threat to “them” and their friends, hence why the “The Pink Paper” has been so keen to pursuing this story whilst dismissing and ignoring other, more serious and relevant gay issues.

Fellow gays, please inform your peers of this possible stitch-up, and use this knowledge to protect your dignity and your own reputation. Don’t just sign up and lend your name to any old cause or campaign, especially when it is one promoted by the media itself that has the indisputable and dubious intention of protecting it’s own vested interests by getting it’s hands on your pink purse.